Brand Guidelines

Getting started

If you’re creating content that includes our brand (whether you’re hosting an AMA, writing an article, designing a partnership deck, or building a tweet thread) these guidelines will help you get it right.

Logos

Our logos represent who we are. Please use them with care.

✅ Do:

Use the official files provided below.
Leave enough clear space around the logo.
Use the full-colour version on light backgrounds and the white version on dark backgrounds.

❌ Don’t:

Stretch, distort, or rotate the logo.
Change the colours.
Add effects or outlines.
Place the logo on busy or clashing backgrounds.

You can find our latest logos here.

Colour Palette

Our colours reflect our brand’s personality—confident, intelligent, and forward-looking.

Colour	Use	Code
Bright Blue	Primary, Gradient	#0A70FA
Bright Aqua	Secondary, Gradient	#14FFFF
Midnight Blue	Neutral, Backgrounds	#0B1331
Dark Blue	Neutral, Cards	#09091B
Dark Blue 70	Neutral, Cards	rgba(9, 9, 27, 0.7)
Dark Grey	Neutral, Borders	#505362
Light Grey	Neutral, Borders	#BABCC6

Typography

Our font choices are clean, modern, and functional—designed for clarity and flow.

Primary Font: Inter

Backup Fonts: Helvetica, Arial, sans-serif

Guidelines:

Use sentence case for headers and body text.
Keep spacing generous. Let the words breathe.
Avoid all caps unless absolutely necessary.

YOu can find these font files here.

Imagery Style

Our visual style reflects the blend of AI precision and futuristic innovation. When creating visuals, aim for a mix of technical clarity and futuristic depth.

Use imagery that feels:

High-contrast and minimal
Futuristic but grounded
Subtle but powerful use of gradients, preferably blue.
Graph-based, data-driven, or abstract when illustrating products

Avoid stock photos unless carefully selected for tone and relevance.

Tone of Voice

We speak in a clear, confident voice. Never robotic, never overhyped.

We aim to be:

Direct, not dramatic
Helpful, not preachy
Insightful, not academic
Human, not corporate

Examples of tone:

✅ “We’re building tools that give traders a real edge.”
❌ “Revolutionising the trading landscape through the power of synergy.”